Why you need graphic design

While a picture may be worth a thousand words, graphic design can be worth thousands of dollars in any business. Let's read that again, graphic design is worth thousands of dollars for your business. Good graphic design is both beautiful and serves as a form of communication.

Here are 3 reasons you might want graphic design:

1. First impressions matter

Studies have shown that visual appeal can be assessed within about 50 milliseconds. This boils down to the fact that designers have to make a good impression within the space of 50 milliseconds. Think of your business’ design as a handshake, the greeting between two people when they first meet. Do they smile or frown, do they say ‘hi’, ‘hello’ or ‘good day’, is the handshake firm and businesslike, or warm and friendly? We can make snap decisions and impressions about people in this one fast moment. This is exactly what design tries to do too, all within the space of 50 milliseconds: it tries to communicate who you are and what you do in less than a second.

2. Design sets you apart from the crowd

Chances are that for whatever product or service your business revolves around, there are many other people offering exactly what you do, perhaps in the same price range, with the same benefits etc. So, what can set you apart from your competition is a sleek design.

Let’s consider a quick example: Blk Water. Blk Water (as the name suggests) is a brand of bottled water with a big difference – the water is black. The blackness supposedly comes from a bunch of nutrients and minerals, but added health benefits or not, the black was an evident design decision and one that sets them apart from the crowd.

3. Graphic design can help solve business problems

Watch this video on how bad graphic design changed award shows, elections, and your medicine cabinet.